Joel Rico is a professional speaker, coach, and accomplished entrepreneur. Considered a “master” in peak sales performance, Neuro-Linguistic Programming (NLP), and successful negotiations, his techniques and strategies continue to aid him in coaching his clients. For the last decade, Joel has studied with the leading practitioners, PhDs, and thought leaders of the world in personal development and powerful communications. His expertise has led to invitations to programs by the CIA, Heart-Centered Therapy and The Human Awareness Institute. His real estate performance and the receipt of multiple top awards has led to continued requests for powerful sales and communication training in the world’s largest real estate brokerage firms, as well as for individual sales people nationwide.